Driving Progress: Pearl & Dean Ireland and Stella Cinemas partner with Audi Ireland in media-first deal > News > Audi Ireland
Driving Progress

Driving Progress: Pearl & Dean Ireland and Stella Cinemas partner with Audi Ireland in media-first deal

Audi Ireland is delighted to announce a pioneering media-first partnership with Stella Cinemas. The partnership which began on 1st of June 2023 will run for one year and was brokered by Pearl & Dean Ireland and PHD Media as the media agency for Audi Ireland.

Audi’s Q8 e-tron First to Stella Screens:

This is a media-first deal for both brand and cinema chain, as it marks the first time Stella Cinemas will show advertising on its screens. Audi Ireland will have exclusivity in the advertising reel, meaning its advert will be the only one shown to audiences across Stella Cinemas at its sites in Rathmines and Ranelagh.

The on-screen advertising will feature Audi’s all-new Q8 e-tron vehicle, which launched into the Irish market earlier this year. The Audi Q8 e-tron provides an exciting insight into the future of electromobility at Audi where boundless creativity in design meets innovation and efficiency for a powerful, dynamic and luxurious driving experience.
Driving Progress

Experiencing Progress You Can Feel:

Audi is passionate about creating meaningful, human-centric experiences and through emotional storytelling, driving a connection with its audiences. This latest Q8 e-tron advert does just that, allowing the audience to experience progress they can truly feel.

As part of this commitment, Audi will also create a memorable journey for Stella cinemagoers from foyer to screen, with on-premise branding across both Stella Cinema sites, an Audi Mocktail served at the on-site bars and secret screenings and customer competitions planned throughout the year. Audi car owners will also be treated to free popcorn on Monday and Tuesdays throughout the year-long period.

Driving Progress

Marking 100 Years of Luxury Cinema:

This year marks the 100th anniversary of Stella Cinema in Rathmines, which opened its doors on the 29th of January 1923. Following an 18-month restoration project in 2015, today it is a luxurious modern cinema, that also reflects the glitz and glamour of the 1920s due to its original features.

Ranked 16th in the world’s most beautiful cinemas and No.1 in the best cinemas in the UK and Ireland by Time Out in 2021, Stella has established itself as a world-class cinema experience and a go-to destination for movie lovers. The Stella Cinema Ranelagh opened in 2018 and has its own unique mid-century style, showcasing a mix of Hollywood blockbusters, cult classics, arthouse favourites and highlighting Irish film where possible.

Stella Cinemas