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Audi Ireland Appoints New Head Of Sales
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Audi Ireland Appoints Graham Lawless as Head of Sales

Dublin 7th February 2024: Audi Ireland is pleased to announce the appointment of Graham Lawless as its new Head of Sales. Previously Area Sales Manager for the brand in 2011, Lawless returns to Audi Ireland as an experienced sales leader having previously held the same role with Volkswagen Passenger Cars and SEAT. Lawless will report to Audi Ireland Brand Director Damien O’Sullivan.

The appointment comes as Mark O’Connell departed the role at the end of January following 15 years with the brand. O’Connell lead the Audi Sales department during its most successful and challenging years, all but one of which saw Audi as the top seller in the premium market. He was part of the Management team that implemented the re-organisation of the Audi dealer network, which remains one of the best performing dealer networks in Ireland today, and was instrumental in steering the brand through many challenges including the economic recession, Brexit and the pandemic.
Graham Lawless

The appointment comes as Mark O’Connell departed the role at the end of January following 15 years with the brand. O’Connell lead the Audi Sales department during its most successful and challenging years, all but one of which saw Audi as the top seller in the premium market. He was part of the Management team that implemented the re-organisation of the Audi dealer network, which remains one of the best performing dealer networks in Ireland today, and was instrumental in steering the brand through many challenges including the economic recession, Brexit and the pandemic.

Commenting on the new appointment, Audi Ireland Brand Director Damien O’Sullivan said: “I am delighted to welcome Graham back to Audi Ireland and I am pleased to secure such strong sales expertise to lead our Sales team. I would like to take this opportunity to thank Mark for his winning ambition, strategic insight and operational know-how, which have been central to Audi’s consistent premium market leadership in Ireland.”

Audi closed 2023 with 1.9 million global sales, around 178,000 of which were fully electric vehicles. 5,258 new Audi’s were delivered to Irish customers in 2023, securing a 4.3% market share for the brand in Ireland. Audi continues to lead the way in the premium automotive market in Ireland, with a market share of 24.56%.

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The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. On September 1st 2018, the New European Driving Cycle (NEDC) was replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. Therefore, the usage of CO2 emission values measured according to WLTP for vehicle taxation from 1st September 2018 on can cause changes in this regard as well. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp or https://www.audi.ie/ie/web/en/models/layer/wltp-lp/layer/nefz-wltp.html

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such times as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
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