Dublin, November 12, 2024 - As Audi continue their new product offensive in preparation for a fully electric line-up by 2030, they have revised their naming strategy and drive system portfolio. In a more streamlined approach all even numbers will represent Audi’s fully electric vehicles and odd numbers will be assigned to Audi’s internal combustion engine offering. The first model to reflect these changes is the iconic Audi A4; this model now merges into the Audi A5 family. The new Audi A5 features as part of the recently launched Audi Ireland 251 retail campaign with attractive monthly pricing from €489* for the Audi A5 Edition One, available exclusively on all orders placed in 2024.
Defining the Future of Luxury Mobility with the Audi 251 range
- Audi is elevating its portfolio with a refined naming strategy.
- Even number models will be exclusively electric, while odd numbers will denote vehicles with internal combustion engines.
- Audi Ireland launch strong 251 sales campaign.
- Attractive monthly pricing on the Audi Q3, Audi Q6 e-tron and all-new Audi A5 Edition One
Damien O’Sullivan, Brand Director, Audi Ireland commented: “Audi has always been an evolving brand; we are in a new era with the introduction of the Premium Platform Electric and the onset of a large product offensive, and so an updated naming strategy was is welcome. This streamlined approach will make things easier for both manufacturer and consumer. We are delighted to announce very competitive finance deals of our 251 range and welcome customers into dealerships, where there is even more choice than before. We have noticed more interest in our electric and hybrid offering and we would urge anyone with interest to visit your local dealerships and talk to the staff and get to experience these models for yourselves.”