New prices and equipment for 2010 Audi model range in Ireland
- Average retail price reduction of 9.8%
- Enrichment of standard specification across the range including Audi modular efficiency technology
- High value Sport and SE packages with upgraded equipment
- Audi A5 Sportback in Dealerships starting October 15th.
"At Audi we offer superior technology and stunning design that holds its value well over its lifetime, our new model line up adds more value than ever before" said Fintan Knight, Brand Director of Audi Ireland.
Audi modular efficiency technology has been extended significantly in the 2010 model range, traditional Audi technology such as aerodynamics, lightweight chassis technology, direct injection TDI and FSI engine technology has been expanded by brake recuperation technology, the stop start system and 7 speed S-tronic transmission.
The synthesis of these technologies results in exceptional efficiency and low running costs as a result of the CO2 based vehicle tax scheme. The new Audi A3 1.6TDI for example achieves 109 g CO2 and qualifies for road tax of €104 annually as does the mainstay of Audi’s model range the A4 2.0TDI which emits only 119g of CO2. Compared to the MY2007 A4 1.9TDI the road tax burden has been reduced by over €500 per year annually or -83%.
“At Audi we are particularly proud to have achieved a significant improvement in efficiency with no compromise to a sporty and fun driving experience, there has never been a better time to upgrade.” said Fintan Knight.
New prices and equipment are available in almost all models across the range for customer orders starting October 1st, including the intriguing new A5 Sportback which is available for test drive at Audi dealers from October 15th.
Foot note:
Audi Ireland is the trading name for the distributor of Audi in Ireland www.audi.ie. AUDI AG sold a total of 1,003,469 cars in 2008 and thus achieved its 13th consecutive record year. The Company posted new record figures with revenue of €34.2 billion and profit before tax of €3.2 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 46,500 in Germany. The brand with the four rings invests around €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 42. Audi celebrates its 100th birthday this year. The company was founded by August Horch in Zwickau on July 16, 1909; he named it AUDI after the Latin translation of his surname (“hark!”).
