Audi - Ahead of the CurveIreland’s most popular luxury brand for the third year in a row

3,400 Audi vehicles sold in Ireland in 2011 resulting in a 23% year-on-year increase

We at Audi Ireland are delighted to announce total sales figures of 3,400 units for 2011, cementing our position as the country’s most popular premium brand for the third consecutive year. This figure represents a significant year-on-year increase of 23%.

We believe that especially at these times, savvy Irish customers recognise the ideal mix of benchmark premium products, leading efficiency, and an unrivalled value and quality proposition that only Audi can provide.

Although a challenging year lies ahead for the motor industry, early order intake for Audi is very strong, and we look forward to increasing our momentum throughout 2012 with the continuation of company’s aggressive product plan. We are already taking strong orders for the much anticipated new Audi A4 we believe this new model will further extend its lead as the market-leading premium saloon in Ireland. In early March, the successful new A1 3-door will be joined by the A1 Sportback 5-door to add further impetus to this model. In 2012, we will also continue the roll out of our €80 million investment into Ireland, and new dealer network facilities, with a view to sustained long term growth and benchmark industry customer care.